This section contains the nature of the case and procedural background.

Gateway (D) shipped computers ordered from it direct with a warrant provisions that called for mandatory arbitration if the consumer kept the computer 30 days past delivery. Ps sued D for deceptive sales practices, breach of warranty, breach of contract, fraud, unfair trade practices relating to the issue of 'service when you need it.' Ps alleged that it was virtually impossible to get to a technician for any type of technical help. D moved to dismiss the complaint based on the arbitration agreement. Ps argued that the agreement was unconscionable and unenforceable as a contract of adhesion (UCC 2-302) and invalid under UCC 2-207. The resort to arbitration under the International Chamber of Commerce (ICC) rules would require advanced fees of $4,000 and travel costs of $2,000 just to get to France; the forum in which the arbitration would be held was inaccessible in the U.S as the ICC maintained virtually no ties in the U.S. The loser in the arbitration would also pay the legal fees of the winner. The lower court dismissed the complaint based on the arbitration clause and claimed that the contract was not unconscionable. P appealed.

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