Busch v. Viacom International, Inc.
477 F. Supp. 2d 764 (2007)
Nature Of The Case
This section contains the nature of the case and procedural background.
Facts
This is an action for defamation and misappropriation of image. P is pro se. P is a bodybuilder who resides in Texas. An October 2005 broadcast of The Daily Show aired a satiric segment involving a 'fake endorsement' of a dietary shake promoted by television evangelist Pat Robertson. At the end of the segment, the Show featured a brief replay of an episode of The 700 Club, a talk show hosted by Robertson, which included P's image. On or about July 13, 2005, P had appeared as a guest on The 700 Club, filmed in Virginia Beach, Virginia, to discuss his weight loss and Robertson's diet shake following his more than 200-pound weight loss over a 15-month period where he had used elements of Robertson's weight-loss program featured on The 700 Club, as well as 'Pat's Great Tasting Diet Shake,' a diet shake based on a recipe developed by Robertson. The segment was just a few seconds, and P was never mentioned by name. P’s appearance in the segment from the 700 Club was never identified. P sued D and Stewart for compensatory and punitive damages. Ds filed a motion to dismiss on grounds that the complaint failed to state a claim.
Issues
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Holding & Decision
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Legal Analysis
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