This section contains the nature of the case and procedural background.

Izadi (P) saw Machado’s (D) ad in the newspaper and attempted to purchase a 1988 Ford Ranger Pick-up for $3,595 in cash and trade-in. This proposal was based on his belief that the ad offered $3,000 as a minimum trade-in allowance for any car regardless of its actual value. D refused to accept the offer or to honor the ad as P interpreted it. D did so relying on the infinitesimally small print under the $3,000 figure which indicated that it applied only to the purchase of a new 1988 Eddie Bauer Aerostar or Turbo T-Bird in stock, neither of which was mentioned in the remainder of the ad and the statement that the offer was based on a trade-in that was worth at least $3,000. P sued D for a breach of contract, fraud and statutory violations involving misleading advertising. This was an appeal from a dismissal with prejudice.

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