This section contains the nature of the case and procedural background.

P seeks a preliminary injunction against Ds, all doing business as Adults 'R' Us, for trademark dilution and infringement. P holds an array of trademarks ending with the phrase 'R Us.' On P learned that Ds were operating an Internet site and shopping service featuring a variety of sexual devices and clothing under the name 'adultsrus.' P filed suit alleging trademark dilution, trademark infringement, false designation of origin, and unfair competition. They also sought a preliminary injunction to enjoin Ds on the basis of trademark dilution and infringement.

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